Anti-aging creams are cosmetic products marketed with the promise of making the consumer look younger and reducing visible wrinkles on the skin. Despite great demand, most such products and treatments have not been proven to give lasting or major positive effects.
There are a range of cosmetic treatments for the appearance of wrinkles on the skin such as plastic surgery and botox injections. Advertising sometimes presents anti-aging creams as an alternative to these more costly and invasive cosmetic treatments.
Traditionally, anti-aging creams have been marketed towards women, but products specifically targeting men are increasingly common.
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